When you are a business owner, it is easy to be sucked into the world of business growth and forget some important aspects. You can easily lose where your business has come from and where you want it to go by branching off into too many new paths. This is why you need to understand your business. You need to understand every part of your business, this includes the past, present and future. Understanding where your business has come from helps you to keep the first ethos you chose for your business, maintaining this is key. Understanding where your business is now is also key so you can look at how it has grown and what you can do to help it to grow further. This leads to understanding the future, knowing where you want your business to head helps you to know what you need to do to get there.