Gone are the days of abusing your sales team and potential customers by using cold calling door-to-door sales techniques. It’s been proven that this strategy no longer works; or hardly worked before. The same can be said for spam calling random people from hot and cold lists to generate leads; how much time is actually wasted on digging up these lists and then calling hundreds of phone numbers in the hope that some of them are active and will yield a good customer base.

A good way to build your customer base effectively is to use a combination of marketing strategies, such as Pay-Per-Click through search engines such as Google, Yahoo, Bing, etc… This will ensure your site gets top visibility, and bring customers to your company. Though you will need to have a visually appealing and functional website, with a shopping cart to enable them to buy the product(s) your selling; always best to have a good customer services support network on hand as well in case the site goes wrong, or if you need to answer questions or offer assistance to those customers.

In conjunction with this, you should hire a top sales team with proven experience, as well as the ability to effectively build and maintain customer relationships. Maintain the customer email base also and always keep tabs on the email feeds that your customers have subscribed to; just avoid overuse, as you will end up spamming your customers unnecessarily.

Be different from the competition and know what makes you different from them, and be able to relay that effectively to your customers; both new customers and existing. Offer them an outstanding service and exceptional customer service; don’t just say it, do it, and show it!