We all know what business is about, right? Numbers, money, crunching, synergy and any other buzzword that you can think of. While profits were soaring things were fine but, when the global economy crashed, people started to wise up. Every pound or dollar became important and people started to shop around for the best deals, saving a little here and there adding up over the course of the year. That was good for them, but bad for business.
So businesses have had to change; instead of being faceless, greedy corporations that have had to, at least pretend, to be friendly, welcoming and personable. They have done this by taking to social media and employing people with a friendly voice to deal with customers. They have blogs, too, showing behind the scenes looks at the inner workings of a business. They might show staff hard at work, or have brief chats with higher level employees on video to show a more human side.