In order to have an effective business strategy, it’s important to observe the following:

Assess & Criticise:

Your business strategy should be adaptable to change, especially in today’s economic climate.

Take the plan that you currently have and expand it to assess all the key parts; once you have identified those key parts, break them down into a list. In order to think forward, and too see if your list of objectives lines up with the economic trends, you can start by looking back at the trends over the past 10 years and analyse the growing or shrinking economic trends; will there be a market for you to build your business around in the future, or will the trend decline until there is no longer a market for it. Be critical and keep adapting your strategy to survive in this economic climate for the foreseeable future

Remain focused on results:

Remember to remain focused with your business strategy, don’t get sidetracked with un-necessary and costly deviations when adapting your strategy; it’s important to remain realistic and stick to a reasonable time-frame for reaching goals. Focus on the results you have so far, and move forward with those.

Take action:

You don’t need to plan everything and overthink everything, just have a viable and realistic strategy that you will work with; learn your previous attempts and take the necessary action to survive in business.

If things don’t go according to plan that’s ok, adopt a trial and error mindset and continuously tweak and adapt your strategy to corner the market and get ahead; over time you will master your strategy and be able to predict changes better and adapt to them.