Business cards have been a staple of business networking for generations by this point, and it is one of those things that every business needs to get right if they want to be taken seriously by other businesses. To get it right, it can’t just be a perfunctory way to convey your name and contact details; it also needs to illustrate your company’s brand identity too.
For your business cards, they need to have all of the relevant information as well as an up-to-date representation of your company’s current branding. Brand consistency is key with a business card, as you’ll often get given cards or give them out yourself in a situation where dozens of others will also be giving them out, such as at a networking group or at a convention, and you want yours to stand out and also provide confidence that they’ve gone to the right place.
Business cards will also generally be made from high-quality card or a plastic based material. This is for two reasons; they last longer, and they look and feel more expensive and therefore serious.
With all of these attributes that you need to get right, you may wonder how you can go about getting the perfect business cards. Many businesses choose to pay graphic designers for their trouble, and there are some advantages to this. You get a quality assured service, the result of which will be a card that you know will be able to compete with the best around. Alternatively, you can use the ever increasing number of websites that make design work, even as a layman, easy.
Some websites, in particular, specialise in making the creation of business card designs really easy. You will be given a wide range of options to choose from, with a variety of materials on which to put your design, different inks styles and colours, font types, and colours. They will also have numerous design styles available to draw inspiration from, that will make your design process much simpler.
While this is a good option, you likely won’t end up with an original business card if you do it this way, and it may look slightly unprofessional. If you’re a new business and/or short on funds, though, it may be just what you need.