Company culture is about more than just how much your staff get paid and whether you offer them incentives. It is about setting up a positive working environment, where people feel valued and listened to and as a result, enjoy going to work. It’s something that you as a managing director should set up in order to create a working atmosphere that brings out the best in your employees.

You must enforce a positive company culture from the very beginning; it doesn’t happen immediately. When people come in for an interview or start working for you, they must get a good impression of what your company is like and how they are going to be treated.

Incentives and fair pay help contribute, but they aren’t the be all and end all. Hold regular meetings and forums where staff can have their voices heard and set up a management structure designed to support them.