I have been working on social media accounts for a long time now. I have seen them done in house and I have seen them done in outsourced environments as well. There are pros and cons to each, but today I wanted to talk about how outsourcing your social media accounts to other companies works (and sometimes how it doesn’t work as well.)

The main benefit is when you get someone in to do your social media from another company you get all of their experience specifically dealing with social media accounts. That makes them savvy, experienced and very on point when it comes to trends and execution. The downside, though, is they are constantly liaising with you – on things they need, questions they need answered etc The time you spend answering their questions and queries you could well have done all the work yourself, or even hired someone else in to do the job full time.