Online advertising is not cheap and if you’re in a position where you regularly attract thousands of visitors each month and then people will be willing to spend money to place their adverts on your website.

If this sounds like something you’re interested in, then you need to make sure you know the effects it can have on your own website. The advert needs to be relevant, to the content that’s on your own site. So if you sell pet products, then you shouldn’t have an advert on your homepage for a coffee shop. You also need to think about your own goals, and you could see your bounce rate increase if people continue to click the advert to be directed to another website. This in turn could affect your enquires, so it can be wise not to have too many large adverts which prevent people from seeing your website’s content.