Facebook is more than just a social media network that allows you to find your old school friends, it’s a social networking giant that can be used to reach new audiences and build your business.

The more organic followers you have the better, and paid advertising can increase your number of followers whilst targeting individuals who are likely to be interested in your products/services. Some individuals have built their entire business on Facebook and this goes to show how huge it is in terms of marketing and building your brand.

If you create engaging posts on a regular basis then you may begin to attract a significant amount of followers, while the tools are there to make your Facebook page even more powerful. For example, you can include booking forms, reviews, product catalogues and videos, meaning your ‘fans’ are provided with more engaging features.