Everything you need to know about
Blogs For Business
For Business
Blogs For Business
Most businesses know they should be publishing content. Far fewer are doing it consistently, or doing it in a way that actually brings people through the door. Blogs for Business exists for the ones who want to change that — straightforward articles, written properly, on topics your customers are already searching for.
We work with businesses across a range of sectors, from trades and construction through to retail and professional services. If you have something worth saying, we will help you say it in a way that gets found, gets read, and gets results.
Straightforward
The three types of article that actually bring in enquiries
The ones that have a real answer to a real question. Not a guessing answer, a real price, real timeframe, real recommendations, not “it depends.”
The ones that evaluate and compare the two choices the customer is looking at. Sole trader versus limited company. Flat roof versus pitched. These land when someone is already close to a decision. They are not browsing. They are deciding.
The knowledge you have about an element of your trade that a customer may find confusing, such as VAT registration or planning permission, or the order a job needs to be completed or the time it will take to do from the first telephone call to the invoicing, is knowledge you take for granted. Your customers would pay to have these things explained to them.
For Business
An AI Usage Guide For Small Businesses
Many small business owners try AI tools because they believe that it will completely change their business, and when the tools don’t meet those expectations, they go back to their old ways of doing everything manually. This misses the point. There is tremendous value in incorporating AI tools into your business. You just have to look in the right place.
AI tools aren’t going to take away your knowledge, skills, or ability to make decisions. However, they will take away the low-skilled repetitive tasks that you are doing so that you can focus on the higher-value tasks that only you can do.
Where It Think Saves You Time
For the first draft of any document, whether it is an email to a vendor, an email response to an inquiry, a job description, or a follow-up message after a quote, you can use an AI tool to draft it for you. All you have to do is input the specifics into the AI tool, and it will generate everything for you. You can then just edit it in your unique style. You have saved twenty minutes, as well as avoiding the pain of starting from nothing.
Notes and Summaries of Meetings. In less than thirty seconds, Notion AI and Otter.ai summarize and transcribe meetings. That is thirty minutes of work saved for every client meeting you attend.
Research for First Passes. AI can complete market research, competitive pricing, and supplier lists in as little as two minutes. You have to confirm the information, but at least you don’t have to start from the very beginning.
Captions for social media, introductions for newsletters, and descriptions of products. These are tedious tasks, but AI can assist by providing you with the basic structure, and you can add your own touch to them.
Where it earns you nothing
These are not inefficiencies, they are the actual work. Reading the client. Pricing the job. Choosing to avoid a contract that does not sit right. These will also not be made better by AI.
Competitors are publishing content straight from AI. You can immediately identify it if you read a lot and that is why having no AI content is a competitive edge.
Clearing your desk with AI is the whole argument. The desk should be used for work that grows your business.
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